Hudson Pacific Properties (NYSE: HPP) seeks a Marketing Manager for the San Francisco Ferry Building to concept, plan and execute ongoing public event programs, brand partnership events, public relations efforts and digital marketing to tell the Ferry Building’s brand story to locals and international visitors alike. Focus will be on driving traffic and revenue retailers, in a highly collaborative role that requires input and partnership across the organization, and with onsite merchants. This role is critical in supporting an ongoing events and programming strategy that helps position the Ferry Building as a food & beverage innovator, local civic venue, and international tourist destination for hundreds of thousands of annual visitors.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Retail Programs & Event Management

Concept, plan and implement an ongoing, well-curated programming strategy that targets a variety of visitor types and drives traffic to the Ferry Building across days and times.
Oversee, coordinate and maintain the programming and public/private events calendar.
Source and negotiate with program and event vendors.
Oversee the agreement process with vendor and HPP legal team.
Establish budgets and maintain costs.
Provide GM and VP Marketing with planning and progress for all programs and events.
Coordinate day-of needs and responsibilities with operations team.
Create and implement any onsite signage.
Work with PR/Social Media agency on promotional materials and collateral.
Orchestrate merchant participation, if applicable.
Attend all functions.
Document each event and create recaps that include photos, merchant results, press clippings and visitor recap.
Evaluate success of each program/event and make recommendations for changes or improvements.

Special Events and Brand Partner Activations

Work with PR agency and Events agency on larger-scale event activations.
Evaluate events and partnership opportunities from a marketing and branding perspective.
Coordinate events needs with operations and corporate teams.
Coordinate Port and BCDC event approvals with vendors and operations team.
Assist with vendor agreement process.
Orchestrate merchant participation, if applicable.
Attend all functions.
Document each event and create recaps that include photos, merchant results, press clippings and visitor recap.

Website and Social Media

Initiate and oversee website updates and new initiatives, with CRM program or website agency.
Maintain website calendar for programs and events.
Write and distribute monthly newsletter with program details and merchant news.
Work with Social Media agency on monthly content calendar.
Maintain image library for building overall and programs/events.
Communicate merchant events and special offers to PR and Social Media agencies.

Marketing and Public Relations

Maintain day-to-day relationship with local PR agency and keep them informed of building and merchant news and happenings.
Lead all day-to-day marketing initiatives, ensuring the Ferry Building brand story is told consistently and HPP marketing standards are maintained.
Alert HPP corporate to Marketing and PR opportunities and/or issues.
Coordinate and host local and international media/influencer visits and filming requests, when necessary.
Respond to media inquiries, when applicable.
Organize and circulate press clippings to merchants, when appropriate.

REQUIREMENTS:

Bachelor’s Degree in PR, marketing/advertising, communications or equivalent.
3-5 years of direct retail programming and event management; must know how to create and produce thoughtful and engaging programs or events that deliver against strategic objectives in a retail environment.
Direct experience or interaction with social media marketing and public relations within a retail or F&B context.
Familiarity with tourism visitor traffic and experiences preferred.
Expertise in sourcing and negotiating vendor agreements.
Proficient knowledge of Adobe Creative Suite, Microsoft Office and Publisher required.
Familiarity with latest retail trends, particularly related to food and beverage.
Experience in working with third-party agencies/vendors to deliver projects on time and on budget preferred.
Highly proactive, organized and detail oriented.
Ability to prioritize workload and juggle deadlines/projects.
Excellent verbal and written communication skills.
Team player with an excellent ability to multi-task and thrive in a fast-paced, highly-collaborative environment.
Aptitude for maintaining composure and communicating perspective with colleagues and team leaders.
Ability to think strategically and develop creative solutions through design or ideation.
Excellent oral and written communication skills.
Proven record of providing outstanding internal and external customer service.
Polished professional demeanor with strong presentation and interpersonal skills.
Aptitude for high-level strategic, creative and critical thinking.
Ability to craft recommendations and solutions that meet business objectives.
Ability to work independently and discern when assistance or supervisor/stakeholder input is necessary.

Hudson Pacific Properties (NYSE: HPP) is a visionary real estate investment trust that owns and operates more than 17 million square feet of marquee office and studio properties. Focused on premier West Coast epicenters of innovation, media and technology, its anchor tenants include Fortune 500 and leading growth companies such as Netflix, Google, Square, Uber, NFL Enterprises and more.

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